What's New in Publication Services
December 2008
Advertising
Philadelphia Inquirer January Education Guide
The Winter issue of the Inquirer's quarterly Education Guide is January 11 & 13. The deadlines are as follows:
Advertorial - 12/19/08
Space - 12/26/08
Material 12/29/08
A 3.98" wide x 4" tall, black and white ad is just $4,922.00.
To see the Inquirer’s Fall Education Planning Guide (November 08), click here.
For more information contact Lauren Hamilton at laurenh@upenn.edu.
Design
Benefits of Simple Website Design
Simple web design delivers huge benefits to designer, client and user. When a design doesn't seem to work, ask what should be taken away before asking what's missing.
User benefits
- Load faster - less waiting
- Render faster - quicker responsiveness
- Usually clearer, easier to scan
- Easier to navigate
Commercial benefits
- Quicker to design and build
- Quicker to redesign (following client or user feedback )
- Require less server disk space and bandwidth (lower costs)
- Are easier to maintain
- Are easier to make work on different platforms and browsers
Use Occam's razor
Occam's Razor is an intellectual tool that basically states that, given any two solutions to the same problem, the simpler solution will be the best. This applies to the discipline of web design very well.
Applying Occam's Razor to web design will help you find the most elegant and direct solution to your design problems.
- Simple, conventional, recognizable layouts that you know work will be more likely to work for your users than complicated, innovative designs.
- A simple message will be understood better than a complicated one
- Interactions with simple, clear steps and few instructions will be completed by more people than a long, wordy alternative
- Clear, uncluttered, recognizable visual design will reduce cognitive friction, reduce mistakes, and help visitors succeed
In many cases, pursuing design simplicity simply saves time and money. Or rather it finds room in a budget for thinking creatively about the real design problems, which is where you can discover the solutions that deliver true competitive advantage.
See: http://webdesignfromscratch.com/current-style.php
For more information contact Monica McVey at mcvey@upenn.edu
Stationery
Use of business cards and visiting cards in the 19th century
In the United States there was a rigid distinction between business and visiting cards.
The visiting cards served as tangible evidence of meeting social obligations, as well as a streamlined letter of introduction. The stack of cards in the card tray in the hall was a handy catalog of exactly who had called and whose calls might need to be returned. They did smack of affectation however, and were not generally used among country folk or working class Americans.
Business cards on the other hand, were widespread among men and women, of all classes with a business to promote. It was considered to be in very poor taste to use a business card when making a social call. A business card, left with the servants, could imply that you had called to collect a bill.
For more information please contact Anne Rose at arose@upenn.edu
Printing
Custom and Stock Poly Envelopes!
Durable, attention getting and surprisingly economical polyethylene and polypropylene envelopes are effective marketing tools. Available in clear, tints or opaque, using printing techniques such as silk screening, debossing and process printing. For the environmentally-conscious, recycled materials are used in many of the envelopes.
For more information, please contact your account manager.
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