What's New in Publication Services
September 2008
Advertising
The Courier Post is publishing its quarterly, pull out “Your Health” guide on 9/18/08. The deadline is 9/8/08. A 1/4 page, black & white ad is only $314.00.
This is one of many available specials from various publications for the month of September.
For more information contact Lauren Hamilton at laurenh@upenn.edu.
Design
The following questions will help you define the power of your message to be designed. It is a starting point to the strategy and purpose of your publication and a key to working with your designer.
1. Who is your target audience?
2. What is your objective for this project?
3. How soon do you need the project?
4. How many do you need?
5. Do you know your budget?
6. How many single-spaced pages in Word is your project?
7. Do you have a specific feel or tone in mind?
For more information contact Monica McVey at mcvey@upenn.edu
Stationery
Publication Services P-card enabled stationery ordering site launched mid-August. According to the responses to an informal survey, our clients were very pleased with this alternate ordering site.
Comments:
“I was easily able to find what I needed. The instructions were clear and simple.”
“Easy to navigate”
For more information please contact Anne Rose at arose@upenn.edu
Printing
Magnets pack a powerful marketing punch, ensuring that your contact information is never too far away from potential clients. Magnets used to be the purvey of specialty or premium printers, however many commercial printers now have the capability of creating magnets by printing on Magnecote® .
Magnecote® is a combination of a Premium paper with a proprietary magnetic coating – it prints like paper but acts like a magnet. The result is a paper that can be perforated, die-cut, and laminated, and yet, is magnetic.
For more information, please contact your account manager.
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