What's New in Publication Services
February 2009
Advertising
Local Newspapers Adapt to Economic Environment
In this difficult economy, many local papers have had to make cost saving decisions.
Main Line Life has been merged into both Main Line Times (name is the same with a new circ of 8,609) and Suburban & Wayne Times. The new name will be Main Line Suburban Life with a new circ of 8,492).
The King of Prussia Courier will remain the same while the Suburban Advertiser will be closed. As a result, we expect that there will be some additional expansion in the Paoli / Malvern area by up to 2,000 in circulation.
As you may have heard via the news last week, the News Gleaner / Olney Times / Northeast Breeze Newspapers and Montgomery County Life magazines have discontinued publication. The News Gleaners overlapped with the Northeast Times so there really is no coverage loss to speak of. Many advertisers ran in both papers and/or rotated their schedules week-to-week. The News Gleaners have been struggling for the last 2-3 years and the vast majority of our placements in the northeast section of Philadelphia have been with the Northeast Times anyway.
We will continue to keep you apprised of any changes in newspaper publications as they arise.
For more information contact Lauren Hamilton at laurenh@upenn.edu.
Design
Marketing in a Tough Economy
By keeping a positive attitude and not reacting with fear in this economic downturn, you will yield better results. Don’t hit the panic button when work slows down, take the time to market your department. There are many affordable and effective ways to get that message out there. Penn Publication Services is a in-house source for creative marketing. As creative consultants, our experienced staff can help you design your pieces to be more cost effective for printing and mailing. Also, by taking advantage of our department’s expertise, the money you spend on these efforts is reinvested into the University.
For more information contact Monica McVey at mcvey@upenn.edu
Stationery
Business Reply Envelopes to be added to On Line Ordering Site
By popular demand: Business Reply Envelopes (BRE’s) in the following sizes: #6 ¾, #9, 6 x 9, and 9 x 12 are being added to the ordering site – these items are currently in internal testing and will be available campus wide by the end of February.
For more information please contact Anne Rose at arose@upenn.edu
Printing
Thermographic Printing
Thermographic Printing is a cost-effective way to add pop to a simple one or two-color design, particularly for small items like invitations and reply cards. Traditionally used on business cards, thermography may be used as a design element for graphic art, not just text. Thermographic printing is a multi-stage process. First, a printed paper drops off the printing press and is then covered with a powder that attaches to the wet ink. Next, the coated sheet passes through an oven with temperatures ranging from 900 to 1300 degrees Fahrenheit; this causes the ink to bubble up, creating the raised, thermographic effect. The same standard industry ink colors (Pantone colors) are used in this process. The cost for thermography as a design element is very affordable. Please contact your account manager to learn more about thermographic printing.
For more information, please contact your account manager.
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