What's New in Publication Services
June 2009
Advertising
Digital Marketing And Social Networking
Though already a maturing initiative in many industries, it has been observed that Pharmaceutical and Drug companies have recently made the leap from traditional TV and Print Ads to Digital Advertising.
-Pharmaceutical companies boosted their measured spending on Internet media 36% to $137 million in 2008.
Many of these Pharmaceutical and Drug-related companies are using digital media in order to harness the viral-inducing effect of online marketing and to create a buzz amongst their targeted audience. Digital and Social Media can cost-effectively be implemented with ongoing print campaigns. Ex: Making a short educational video or a video communicating a company’s message in unique way and placing it on You Tube
For more information contact Lauren Hamilton at laurenh@upenn.edu.
Design
Designing Green
Publication Services through its graphic design department, adds significant value to communication pieces by promoting green graphic design. We help our clients craft a compelling and credible environmental message.
For more information contact Monica McVey at mcvey@upenn.edu
Stationery
Penn Stationery Partner Demonstrates Commitment To The Environment
Maximum Graphics made a pledge to conserve resources, prevent pollution and minimize waste since opening in 1989. The Bensalem, PA based company believes that reducing, reusing and recycling are corporate responsibilities and take that responsibility very seriously. Listed below are some of the processes currently employed that show their strong commitment to the environment:
- Paper recycling – average 75,000 lbs. of cardboard and loose paper every year
- Paper suppliers are FSC certified
- Chemicals from the pre-press process have been eliminated by the installation of a Heidleberg CTP system
- PDF proofing replaces hard copy proofs for non color-critical work
- Disposal services used for the minimal amounts of ink and chemical waste in the workflow
- Metal plates are reused and recycled
- Packaging is done with biodegradable products
For more information please contact Anne Rose at arose@upenn.edu
Printing
Penn’s Supplier Survey Initiated
Penn Publications Services in conjunction with Penn Purchasing Services has recently issued a survey to current Ben Buys suppliers who provide services in the areas of offset and digital printing, print-on demand, letter shop and fulfillment, signs and exhibit displays, promotional merchandise, photography and videography, graphic design and web development.
The purpose of the survey is to collect valuable data from our current vendor pool to verify accurate contact information, core competencies, company structure and commitment to the University’s goals of sustainability, diversity, and competitive pricing. Having this information at our disposal will assist our department as we strive to set the standard for helping the Penn community make responsible purchasing decisions.
The deadline for suppliers to complete the surveys is Monday, June 1, 2009.
For more information about the survey see: http://www.purchasing.upenn.edu/news/090327_02.php
For more information, please contact your account manager.
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