What's New in Publication Services
September 2009
Advertising
Wharton Alumni Magazine Redesigned
The Wharton School is excited to announce the launch of its newly designed Wharton Magazine for Wharton alumni and friends. The redesign will launch in October 2009, and will include engaging new features such guest commentaries from alumni and current students, faculty research, alumni leaders, plus a brand new website with expanded online content, including video interviews, photo galleries, an editor’s blog, reader polls, and more.
Advertising and sponsorship options both in print and online makes the Wharton Magazine a powerful way to spread your message to one of the world’s largest and most influential business networks.
For more information contact Lauren Hamilton at laurenh@upenn.edu.
Design
All About The Pixels
What size image do I need for web or print?
Required resolution varies depending on use, but in general, for web & online use, you don’t have to worry about the dpi: just look at the number of pixels. For print you'll need a larger-sized file with a higher resolution. Check with your printer, but large presses usually require an image at 300 dpi. If outputting on a large format inkjet printer, the minimum resolution is probably about 100 dpi, but (with diminishing returns), a higher resolution will produce better results. An average home or office inkjet printer can usually produce fine output with 150 dpi, but higher resolutions produce better results. Your best option is to do a few test prints and see where you can perceive the difference.
The two most important measurements you need to be aware of to ensure your image will be big enough for your use are size and resolution. Yes, especially in this case, size matters. Both can be manipulated in Adobe® Photoshop® under Image, then click Image Size.
The magic resolution formula
To find out if your image is large enough for your end use without pixelating the image, divide the number of pixels by the resolution. For example:
This means the printed piece can be a max of 10” before some loss of image quality. If your printer only required 150 dpi, you could print the image as large as 20”.
To find out more about how pixels impact image resolution, contact Monica McVey at mcvey@upenn.edu
Stationery
Business Reply Envelopes Now Available On-Line!
As of August 17, 2009 business reply envelopes have been added to the Penn branded stationery items available through the on-line ordering site. The envelopes are USPS approved and utilize the Penn permit.
Here is a complete listing of the sizes:
6-3/4
(3-5/8x6-1/2)
#9 (3-7/8x8-7/8)
6 x 9
9 x 12
These are available both with and without a school logo.
For more information please contact Anne Rose at arose@upenn.edu
Printing
Publication Services Receives Certificate of Merit in International Print Competition
Publication Services has been awarded a 2009 Premier Print Award for outstanding achievement in the production of Invitations. The graphic arts industry’s most prestigious worldwide printing competition, hosted by Printing Industries of America, the Premier Print Awards recognizes those responsible for the creation and production of outstanding print communications. Publication Services won a Certificate of Merit for our entry, the Shoemaker Invite.
For more information about the Premier Print Award or other awards received by the Penn Publication Services team for excellence in printing, please contact Denise McShea at dmcshea@upenn.edu.
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