Annie Weinstein

Director, Marketing & Trademark Licensing

Annie Weinstein is the Director of Marketing and Trademark Licensing for Business Services. In her role, Annie directs divisional marketing and engagement efforts, incorporating digital and social media, campus-wide events, survey development, and customer feedback. Her portfolio includes management of the University’s relationship with B&N and related Penn Bookstore initiatives, and the Campus Express program, which provides online and in-person access to many of the University’s essential services for all new students. She also holds a University-wide role in managing Penn’s trademark licensing program, including the interpretation and stewardship of brand standards and related policies.

Annie previously worked in strategic communications on U.S. government-funded development projects focused on conflict and post-conflict countries. She is an undergraduate alumna of the University of Pennsylvania School of Arts & Sciences.