Overview

Promoting and Managing the Penn Brand

Penn's logos and wordmarks are the visual representation of a global academic reputation that has commanded respect for nearly 300 years. As such, they are among the University's most carefully protected assets.

All promotional products bearing those marks must therefore:

1. Comply with the University’s Brand Guidelines.

2. Be purchased from a licensed promotional vendor. 

3. Gain approval through Penn’s Trademark Licensing program.

Schools, Centers, and Departments ordering branded merchandise for their constituencies can do so correctly, with confidence, and in a timely manner by following the dos, don'ts, and FAQs in the Toolkit linked at the top of the toolbar at right. For a deeper dive into the program or to ask questions specific to your artwork, join a Penn Branding Drop-In session.

The Trademark Licensing program is administered by the Division of Business Services. It has final approval of all Penn-branded designs. Please note that approval from your internal team does not supersede final approval from Penn Licensing.