How to Create Compliant Branded Merchandise

The toolkit attached below is designed to demystify the Trademark Licensing program, so that Schools, Centers, and Departments ordering branded merchandise for their constituencies can do so correctly, with confidence, and in a timely manner.

It contains: 

• An overview for Internal Stakeholders
• Penn Marks at a Glance
• The Dos & Dont's of Penn Branding
• A Design Checklist
• FAQs
• Resources

The FAQ section covers the questions we receive most often. For a deeper dive into Penn’s Licensing Program or if you have questions not covered here, join one of our monthly virtual Drop-In sessions.