Promoting and Managing the Penn Brand
For more than 200 years the University of Pennsylvania has fostered rich traditions, generated storied accomplishments, and served as the embodiment of academic eminence. The Penn logo and the University shield are graphic manifestations of our reputation and play an important role in communicating and reinforcing the brand identity of the institution. To promote the Penn brand, the University permits the manufacture of apparel and other items bearing its name, trademarks and images by extending a license to specific vendors who produce a variety of products available for purchase.
Penn's licensees are accountable for maintaining practices that comply with applicable legal guidelines, adhering to ethical and environmental principles, and upholding workplace standards that promote full, productive, and freely chosen employment. Please know that certain popular brands do not meet the licensing guidelines and are prohibited from being co-branded with the Penn name, marks, or logos.