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The Licensing Process

Products bearing Penn trademarks are required to have proper licensing. The University of Pennsylvania's licensing program is administered in partnership with Exemplar Associates (Exemplar), which provides trademark management services that include contract management, merchandising, enforcement, brand development, information technology, and royalty management. Prior to becoming an approved licensee, vendors must complete an application process which includes submitting a completed application form, product samples, and an application fee.

Each application is evaluated individually and a number of factors, such as current business needs, are considerations as to whether an application will be approved. In instances that applications receive approval, vendors will then be asked to sign a formal license agreement, provide insurance information, and pay a royalty advance. Information about the application process can be obtained from Exemplar Associates or by visiting our FAQ page. For general inquiries related to Penn licensing, please contact Annie Weinstein, Associate Director of Communications and External Relations. 

Important: Be sure to read our FAQs for additional information about our licensing program.

Rick Merriam
Founder, Exemplar Associates (Penn's Licensing Agent)
3401 Walnut Street, Suite 440A
Philadelphia, PA 19104
Image of Penn-branded signs